Bridging the gap between strategy and growth with 25 years of experience in Telco, Energy, SaaS, and Payroll & HR Services.
Expertise proven at
Direct leadership or expert consultancy. Ensuring operational continuity or solving specific business challenges as a dedicated partner.
Shaping 360° brand strategy and roadmaps. Bridging the gap between high-level business goals and impactful market growth.
From concept to commercial launch. Defining value propositions and orchestrating the full go-to-market lifecycle.
Maximizing long-term customer value. Reducing churn and building loyalty through data-driven CRM and insights.
Insights Profile
Result-driven and decisive. I focus on finding the right motivation to move organizations forward, translating high-level vision into mature, concrete projects.
Early adopter of Generative AI.
I integrate tools like ChatGPT, Gemini, and NotebookLM into my marketing workflows to enhance data analysis, speed up content creation, and drive innovation.
EHSAL / KU Leuven — Brussels (1996 - 2001)
Thesis on Flemish collective labor agreements won the ‘Vlaamse Kristelijke Werkgevers’ (VKW) prize for best thesis of the year.
WesLeMC bv, Antwerp
Strategic marketing, product & communication for leading & scaling brands.
Acerta, Leuven
Fiberklaar, Ghent
(Joint Venture Proximus & EQT - FTTH roll-out)
Mobilexpense Group, Brussels
Steering international marketing and PR strategy for a multibrand SaaS portfolio across Europe.
Telenet Group, Mechelen
Orchestrating the next-gen digital TV roadmap: bridging strategy, 360° marketing, and technical execution within an Agile framework.
Telenet - BASE, Mechelen
Defining and executing the strategy for the migration of the Telenet mobile customers from the MVNO to the newly acquired own network. Migration was executed based on a highly complex data-driven model.
Eni Power & Gas, Brussels
Product and offer management smart thermostat and services.
Essent Belgium, Kontich
Directing 360° marketing, and product management (commodity and VAS) for B2C & B2B energy segments.
Mechelen
Responsible for the product roadmap for internet and bundled offers, product development (24 months). Portfolio management. Reporting into the Marketing VP.
Responsible for the 'Small Businesses' market: definition and implementation of the budget and forecast, customer acquisition & development plans, promotions & communication campaigns, definition and implementation of the product development roadmap & project management. Reporting into executive management.
Various roles within the B2C marketing team:
Essent Belgium, Kontich
Responsible for the product & project management for electricity, gas and value-added services for the consumer and professional market in Belgium including: definition of product features, technical specifications, pricing, margin, go-to-market & communication. Reporting into executive management.
BASE / KPNOrange nv, Brussels
Various roles within the B2C marketing team:
Whether you need temporary senior support or have a strategic marketing challenge: let's connect.
Availability: February 2026